The post to put you in your place
Now you can change the world 1 chair at a time.Something about chairs really intrigue me, could me the large number of hours one spends in them, the way it (hopefully) fits to your curves and contours, the way you can sit in one and watch the world go by. While I love love love chairs.
I heart even more one that's made out of 111 recycled bottles.
With Emeco and Coca-cola. The original emeco navy chair in aluminium has a match made in heaven. Conceptualized some four years ago by the coke executives that approached Emeco to turn empty plastic bottles into chairs.
Everywhere else in the world people recycle about 80% of their bottles while in the US only about 20% gets recycled (About time I say).
Coke asked Emeco to make the classic Navy Chair out of a new, unproven formulation of rPET (Recycled Polyethylene Terephthalate- recycled plastic bottles). They then introduced Emeco to the scientists at BASF the international chemical innovator and together we developed proprietary mix made of about 60% and a special combination of pigment combined with glass fiber for strength.
In Coke-Speak, “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.”
Requiring a state-of-art mold, the new 111 Navy Chair™ includes the original stretcher (structural brace) below the seat. This detail not only assures authenticity, but creates great structural integrity. The 111 Navy Chair™ carries a 5-Year structural guarantee. The new 111 Navy Chair™ is available in six colors: Red, Snow, Flint Gray, Grass Green, Persimmon and Charcoal. Snow, Flint and Red can be used outdoors. The new chair has a distinctive, “velvet” finish that is scratch resistant. The new chair passes California and UK Fire Codes, along with BIFMA structural testing for commercial use.
Replicating the original Navy Chair in recycled plastic required an advanced molding technique, and the expertise of Magnus Breitling, Emeco’s esteemed Director of Product Development. The gas assist process adds internal structure to the chair while minimizing the amount of material required. The chair body is manufactured upside down in a special core island while a robotic function inserts the stretcher into place while the chair is still hot. The entire mold runs at an elevated temperature to yield optimum surface appearance and color. At three minutes per chair, It takes three times longer to make a 111 Navy Chair ® than a typical plastic chair.
Chairs will be available at SPACE in Singapore.
Enough talk. Here are the pictures!
Sometimes I wished I was wendy in peter pan, or alice in wonderland. I'm a huge burton and depp fan, and I reckon the only anti-aging methodology is to have dreams, gun for them, and believe that disneyland is still the happiest place on earth.
