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    ALETHEA
    Business Director of www.party-parlour.com and www.in3labs.com by day, avid whisky and spirits connoisseur by night.

    I can be contacted at Alethea @party-parlour.com Views expressed are my own, not that of the brands I associate with nor work with.


    BLOW - Voter's choice in the 2011's Martell The Ultimate Start Up Space contest



    SPONSORS
    Current
    www.erabelle.com
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    www.facebook.com/MaybellineSG
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    Past

    www.strip.com.sg/
    www.thebodyshop.com.sg/
    www.millys.com.sg/
    www.mekhalaliving.com/
    www.vanitytrove.com/
    www.bellabox.sg/
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    www.facebook.com/majolicamajorcasingapore
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    like it?
    My lil companies
    Party Parlour - photography and events

    in3labs - Creative Robotics Training



    ‚ù§ "" was Posted On: Tuesday, May 31, 2011 @5/31/2011 11:57:00 PM | 0 lovely comments ‚úø
    Curled my hair today with a 1.5diameter Revlon ceramic hair tong



    I must have had this ceramic hair tong since 2007. In fact, I was contemplating on selling it off and thus wanted this to be a last test on my hair. The first time, from what I remembered during Winter in oklahoma was... urh. terrble. My hair refused to curl at all.

    Now on second thoughts, I'll love to keep this. :)
    Off to run some errands now :)

    ‚ù§ "Curled my hair today with a 1.5diameter Revlon ceramic hair tong" was Posted On: Thursday, May 26, 2011 @5/26/2011 03:06:00 PM | 0 lovely comments ‚úø
    Trees Cocooned in Spider Webs After Flood

    Amazing stuff.

    Click on natgeo to view these stuff now.

    Excerpt from Geekosystem.com

    Here’s a delightful morning snack: When Pakistan experienced severe flooding last year, it had the unexpected and rather creepy-crawly side effect of driving millions upon millions of spiders to the trees, where they could escape the floodwater. Since the flooding lasted for such a long time, many trees became blanketed in thick layers of web.

    But according to the UK government, which assisted in the flood release effort this may have actually had a positive health effect: On-the-ground reports suggest that there are fewer mosquitos than would have been expected after the influx of so much stagnant water. This, in turn, may have reduced the very real risk of malaria to local populations afflicted with flooding. The web-coated trees, however, remain scary-looking.


    ‚ù§ "Trees Cocooned in Spider Webs After Flood" was Posted @5/26/2011 01:03:00 AM | 0 lovely comments ‚úø
    Phyto product review - for dry ultra damaged hair




    SimplyHer magazine sent me the complete set of Phyto's Phytokeratine to test out on my badly damaged locks. (Guess my review will be out this July on the hardcopy magazine). Yea I don't know to be happy or sad about this.

    Lovely packaging aside (Except for the fact that I dropped the bottle so it's ...dented?). The shampoo worked great for me.

    The lather was fine, and as opposed to my hair getting tangled everytime I tried to wash it. This time, Phyto's phytokeratine shampoo worked its magic with it's plant derived keratine. The formula is said to not contain silicons that tend to weigh hair down or cause product built up. I was able to run my fingers thru my hair easily while shampooing.

    The conditioner too was light and didn't coat the skin of my hands nor neck after the process, unlike pantene or some other brands where you get a funny oily coating. To finish off,I applied just 2 pumps of the serum after I toweled dry my hair - perfect for my fuss free hair care routine.

    RESULTS: My hair was light, it seemed to have more volume (YAY?) and also managed to stay tangle free throughout the day. While the results are really good. I'll have to check out on the retail prices, because from my knowledge, PHYTO is expensive!

    I found the shampoo to be most effective, so those who are keen, if the wallet unfriendly price gets in the way. Start with the shampoo and decide from there!

    It's a funny month for me because I'll also be featured in the readers' style picks for HERWORLD magazine this July.

    ‚ù§ "Phyto product review - for dry ultra damaged hair" was Posted On: Wednesday, May 18, 2011 @5/18/2011 10:10:00 PM | 0 lovely comments ‚úø
    AFF 2011- Francis Cheong and Marie France Bodyline presents! Club Chinoiserie

    Marie France Bodyline collaborates with one of Singapore’s iconic couture fashion designers, Francis Cheong for his Spring/Summer 2011 Couture Collection show, Club Chinoiserie, on 17 May, 9pm at the Audi Fashion Festival 2011, The Tent, Ngee Ann City.
    I was happy to be able to attend this with 2 other friends. So thanks for the invite omy and Marie France Bodyline :)

    Drinks for the night were sponsored by Belvedere, Rosemount and Vitamin Water. How lovely.













































    About Francis Cheong

    Francis Cheong stepped into the dazzling limelight of Asian high fashion when he became the youngest finalist in the history of the prestigious Singapore Young Designer’s Contest. Amidst senior designers like Tan Yoong and Thomas Lee, teenager Francis’ talent was promptly noted. Three years later, the 21 year-old bagged an impressive first runner up for the same competition. Undaunted, Francis continued to wow fashionistas world-wide as he was appointed official designer for the Miss Universe pageant in 1987. Since then, his arresting approach to couture—a combination of immaculate French embroidery with extravagant Italian fabrics—has gained worldwide recognition. This included his design for Beyonce during F1 Singapore.

    Femininity is a must for Francis. That’s why through his designs, he strives to create a customised, classic wardrobe worthy to compliment any woman’s body. The meticulous crafting that goes into every fluid creation—striking beadwork and intricate embroidery paired with perfect cuts and simple lines—are all finely balanced to portray Francis’s philosophy of sophisticated femininity.

    Believing firmly on the concept of individuality, Francis anchors himself to the notion that staying true to one’s dream is the most important thing in realizing a brand name of such stature in the far eastern market.

    Marie France Bodyline Collaboration

    This is the first time Marie France Bodyline is closely aligned with Singapore’s couture fashion scene, bringing the beauty of the female silhouette to the forefront through fashion. Marie France Bodyline hopes to use this milestone collaboration as a platform to inspire women to realize their potential in achieving a healthy body image and pays tribute to modern Asian women who are an inspiration to others.

    Christy Chung, Marie France’s Bodyline’s celebrity spokesperson of 13 years is one such woman who was an inspiration for Francis’s Spring/Summer 2011 Couture collection.

    Want to check out the action backstage? watch http://video.xin.msn.com/watch/video/backstage-with-francis-cheong/7n3j99h9?cpkey=118d2194-7f65-9068-2832-60616cd6fad4|||

    Francis’s Spring/Summer 2011 collection depicts Club Chinoiserie through oriental non traditional forms that incorporates a kaleidoscope of colours, beautiful embellishment and flowy silhouettes.

    Spotted on the runaway was Irene Ang and Nadia Hutagalung dressed in Francis Cheong's collection. As well as the wonderful Christy Chung, still such a beautiful face she was.

    To view upclose shots of models, their gowns and backstage. View
    http://www.zimbio.com/pictures/DETknfkDbIF/AFF+2011+Francis+Cheong+Couture+Backstage












































































































































    And last but not least, we were given a goodie bag with some marie france bodyline products including a caviar eye cream from bella skin care. Just what I needed :)

    ‚ù§ "AFF 2011- Francis Cheong and Marie France Bodyline presents! Club Chinoiserie" was Posted @5/18/2011 08:50:00 PM | 0 lovely comments ‚úø


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