Upon Vanitytrove's and Erabelle's invitation.
I popped on over to their Penang Road spa facility to have my brows made over during the "Beauty and the Browlogy" event where Beatrice, their brow expert explained to us some basics on face shapes and how semi permanent (eyebrow embroidery) was done.

I've always been intrigued having remembered seeing Erabelle and their kimono clad beauticians at several roadshows in the past years. It's great to know it's a local company that was founded in 2004 has achieved much success since their early years.

Several of my friends and a couple of other bloggers have tried Semi Permanent make up before.
I think it's great for career women as it

A week before at a photoshoot for SPH magazines, Larry Yeo my make up artist was already telling me that my brows were a little too thin and a tad too arched for my face.

The analysis at Erabelle was that - my face shape was that of Oval and a little diamond mixed in.
Most of us think we only belong to one face shape type but the truth is we are mostly a mix of 2.

My arch apparently wasn't too bad but I could do and was thus given bolder thicker brows :)
So here are my brow before and after pictures! (taken on my iphone).

Before






During the process


Half done LOL

And finally the completed brows












I like the effect, definitely frames my face better.
Erabelle offers 3 types of semi permanent services.

Speaking about frames, Addarline and the lovely Erabelle team prepared some cute little frames for us to clown around with after the party. We were also treated to Yuzu tea and yummy cupcakes from 12 Cupcakes. I had the red velvet one.





Every space, from the little alcoves that were curtained off for a customer's brow tattoo-ing session, to the open pantry where beauty treatments are concocted with tonic waters, were beautifully creative and showed meticulous amounts of attention paid to the spa's surroundings revolving around the customer's needs. At the heart of it was the Japanese concept of Omotenashi, which loosely translates as hospitality which is definitely one of the brands' cornerstones of customer service.

I had read that Erabelle is own a lady who is a beauty therapist with more than a decade of experience in the personal care industry, and that she had wanted to create a soothing atmosphere in the spa that catered to all the senses, hence every space is given the luxe treatment. And every treatment room never the same from the other. I especially loved the Audrey Hepburn VIP room which was really manhattan.


For those in doubt - go try out their wonderful Erabrow design which includes a tweet, trim and design for $29.What's more, if you bought one of the lovely Aug VanityTrove, you get a voucher to enjoy 50% off Erabrow design. (Before your next leap into semi permanent make up:)


The Browlogy process,

Starts of with faceshape and brow analysis - your triming, tweezing and design

Next colors are filled into your brows - suited to your hair color and skin

Then a patch test is done to see if you react or are sensitive to the inks used in the semi permanent make up

During treatment, a micropen is used with Erabelle's Softstroke technique. The inks are certified by Europe's Cosmetic Directive and/or are approved by FDA Germany standards (Which are way stricter than that of US), individual ink caps are used and ink is discarded after.

Photos of your brows are taken pre and post treatment to monitor results.

and Tadah - a breath of life into your brows and you're ready to flaunt it.

Effects last about 2 years.



And talk about precision tools when it comes to beauty.
Erabelle uses RUBIS tweezers and eyebrow scissors, both of which are swiss made.
I was most impressed that RUBIS specializes in making tweezers used in the swiss watchmaking industry. Their tips are made of a high quality polymer that doesn't pinch your skin and can even be used to pick diamonds and precious stones up.

Having worked in brands like Chopard and Cartier it's no wonder Erabelle and their lovely RUBIS tools really took to me.



FAQ
Semi permanent make up is safer because color is embeded into the epidermis which sheds over time. This is what differentiates it from tattoos which are permanent as the ink is translated to your dermis.

The color unlike in tattoos - will not turn dark green or blue over time.

Erabelle has won Cozycot's Women's choice awards, Women's weekly Best Brow Embroidery, and Harpers' Bazaar spa awards 2012 for best brows! WOW

Remember to use your Vanitytrove Erabelle vouchers!
What's more
Enjoy 10% off services when they quote "Alethea VanityTrove", especially for readers of my blog :)

GIVEAWAY - of 5 Erabelle eyebrow Pencils.
To be announced soon- stay tune

Erabelle Prestige Locations

105 Penang Road #01-06
VisionCrest
Tel:6836 8388

Vivocity
1 Harbourfront Walk #02-01/02

with branches too in Bugis and Bedok
Website: www.erabelleprestige.com/

Open daily from 11am to 930pm

‚ù§ "ERABELLE PRESTIGE- Beauty and the Browlogy" was Posted On: Monday, July 30, 2012 @7/30/2012 11:31:00 AM | 0 lovely comments ‚úø