Fashion Nation.

Well, what started out Singapore Fashion Festival in 2001 has now grown by many folds to become an international fashion and trade event that the even our government has given a thumbs up for. Yes - rebranded as the Asia Fashion Exchange (AFX)this 2011

AFX 11 has more than just fashionistas getting excited. Pity Marchesa is not in this year's list, as was last year. (I always had a thing for tulle, lace, mesh and roses).

Here is what's installed for all this May.

Missoni: Think geometrics, and abstract florals . OOooo the kaleidoscopic colors you say.
Swarovski: So much more than your everyday crystals, Swarovski (Say it with me:Sa-ross -ki)has also Avant Garde lighting and design, as well as Home and Decor. For Atelier Swarovski, I'm definitely wowed by the versatility of crystal uses in cutting edge fashion and jewelry. crystal encrusted skulls anyone?
Tiffany & Co: 925 silver never looked this good, neither did we think that we would find architects or the decent of Pablo Piccaso designing our jewelry with T&Co today. It's nice how Frank Ghery and Paloma have worked their magic with Tiffany!
Vera Wang: Gowns gowns and more gowns, Wang's gowns are every bride's dream!It's surely nice to witness what 16 years as fashion editor before she turned fashion entrepreneur has done for brides in the world.
Antonio Berardi: A UK citizen board to Sicilian immigrants, Antonio has worked with John galliano as a student out of St Martins. So surely John's magic has rubbed off on Antonio, with his statement prices that are inspired by samurai armor and the kimonos. To his day to night clothes collection that collaborate with your body to enhance their natural curves. The world needs to know if they don't already!
Greyhound: An excellent Bangkok born brand, that has not just fashionable clothes, but cafes too. Asia FTW! (And yes there's alot more to BKK than just tom yum or thai discos)
Raoul: A Singapore brand with excellent branding. Fact is: Many people don't even know Raoul begin in Singapore, and they need to know! (Asian pride?)
All Dressed Up: Again, a Singaporean brand helmed by Tina Tan Leo , this brand is soooo chic. All Dressed up shows you what high end casual wear is about.
Ungaro: Since Ungaro, men without cologne were no longer in vogue.

What's been unveiled.
1. Fashion Asia Summit (May 18 to 20)
Fashion Asia Summit is a major business conference that provides knowledge, insight, and opinions about fashion for fashion industry professionals in Asia. This event will bring more than 30 experts from the fashion industry worldwide. The event delivered in a structured through presentations, interactive panel sessions, small group workshops, and master class.
Some personalities include Andrew Wu (LVMH Group Director for China), Mark Baumann (Head of Visual Merchandising, Lane Crawford), Simon Gaffey (International Director, Karen Millen), Eric Jennings (VP ​​Men’s Fashion, Saks Fifth Avenue), Douglas Benjamin (CEO of FJ Benjamin), Bryan Riviere (Head of Global Sourcing and Manufacturing, Lululemon Athletica), South Hamilton (Founder and CEO of HL Group), and Juliet Warkentin (Global Content Director, WGSN). “Through Fashion Asia Summit 2011, the business in the fashion industry get the opportunity to expand its product range,” said Chris Koh, TaFf’s Honorary President.

2. Audi Fashion Festival (May 13 to 19)
Audi Fashion Festival 2011 (AFF) is an exhibition featuring world-class collection of international designers and labels. The exhibition is held at the Tent @ Ngee Ann City is guaranteed to be bigger than last year.

3. Blueprint (May 19 to 22)
Blueprint is a trade show that brings buyers in the world and design talents to Singapore to do business in Asia. Blueprint 2011 opened the door for a unique shopping experience to consumers. Fashion lovers now have a rare opportunity to purchase limited edition pieces of exhibitors, most of which are not available locally.

4. Star Creation (11 May)
Star Creation is a fashion design competition that is ready to unveil Asian talents of the future. Last year, participants reached 75 people until the conical to 12 finalists. And finally, the three winners chosen, among them Audrey Lim (21 years old from Singapore), Kitty Miao May Rong (33 years old from China), and Daniel Ngoo (23 years old from Malaysia).

The winners get cash prizes and 10,000 Singapore dollars a year plus salary employment contract in 2500 Singapore dollars per month with a leading fashion retailer, FJ Benjamin.

Awesome you say?

« Older posts | Newer posts »